BEC,unit,1-2

BusinessEnglishCorrespondence Instructor liulimapur CellphoneNo 13952049340 inquiry offer counteroffer contract Contractfulfillment Unit1 businessletterwriting 4hours Unit2 establishingbusinessrelations 2hours Unit3 enquiriesandreplies 4hours Unit4 quotations offersandcounteroffers 6hours Unit 5salespromotion 2hours Unit6 ordersandtheirfulfillment 4hours Unit7payment 6hours Unit8 packing 4hours Unit9 shipment 6hours Unit10 insurance 6hours Unit11 claimandsettlement 2hours Unit12 contractsanddocuments 2hours total 48hours 16weeks Assessment Therewillbeafinaltermtestwhichwillhaveaweightof70 theassignments20 presentation10 Unitone businessletterwriting 1 Principlesofgoodcommunication2 partsofabusinessletter3 andstructureofbusinessletter4 EnvelopeAddressing Principlesofgoodcommunication CorrectnessConcisenessCourtesyConsiderationClarityConcretenesscompleteness 7Cs Correctness properlanguagestyleAccuratewordingandinationCorrectgrammarandpunctuation Commonmistakes 主谓不一致 主语的单复数形式不明确 结构不统一 误用词 介词 使用不完整的句子 Examples1 Theorder for250pairsofNIKESportsshoes wassenton29 July Examples2 Thecompanyis aregoingtoexpandintotheareaofmanufacturing WangLiandPartnersis areveryforward lookingorganization Themarketingdepartmentis areexpectingthenewcampaigntohaveaneffectonsales Thecommitteeis aretoreachadecisionsoon Staffareexpectedtoattendallsocialfunctions Examples3 Theinvoicewasreceivedon30Januaryandwesentitforpaymenton2February Theinvoicewasreceivedon30Januaryandsentforpaymenton2February Wereceivedtheinvoiceon30Januaryandsentitforpaymenton2February Ouraimistostrengthenthecompanyandensuringgrowththroughinvestment Ouraimistostrengthenthecompanyandtoensuregrowththroughinvestment Examples4 Sthbesoldto at areasonablepriceTosendthesampleson at yourexpenseSupplythegoodswith at lowpriceComplainfor of thedelayAheavydemandof for thesegoodsAreplyon to yourletterTogive quote apriceTogive allow adiscount Pleasereceive accept ourapologies Toincrease raise pricesTodecrease reduce pricesExpensive high priceDear high priceDear high priceCheap low price 7Cs Conciseness UsesimplelanguageOmittriteexpressionsAvoidwordyexpressionsandunnecessaryrepetitionsRemoveunneededfacts Examples1 Examples2 Awaitingyourreply weremain Atyourearliestpossibleconvenience Ithascometomyattention Attachedhereto Thankingyouinadvance Assuringyouofourappreciation Letterunderthedateof Withkindestregards Examples3 Examples4 Itshouldbenotedthatthisisthebestwecando Pleasebeadvisedthatwehavereceivedyourinvoice 7Cs Courtesy AppropriatewordingUsebias freelanguageTimelyresponse Euphemism Basically aeuphemismisusuallyapolitewaytosaysomethingwhichisembarrassingorunpleasant Hisclotheshaveseenbetterdays Hisclothesareshabby Hepassedaway Hedied eg blindemployeeswillreceivecompanymemorandumsbyvoicemail Thenewelevatorisfortheexclusiveuseofhandicappedemployeesandshouldnotbeusedbynormalemployees DearMsWalter Becauseyoudelayedsolonginyourresponse ModelGSFisoffstock Ifyouareinterested wehavesomesimilarmodelsonhand revised IfIhadknownyourneedbeforeMay20 IcouldhaveshippedModelGSFimmediately However thespringsaledrainedourstock ThemodelGSK asimilarinstrument isinstock andyoucouldhaveitatthesamepriceasGSF Itnormallysellsfor 1000more wewillshipitassoonasyougiveustheword Languageandgender sexistlanguage Eg 1 Eachcustomerwillreceiveapresentonhisbirthday 2 Itistheresponsibilityofthechairmantoensurethatmeetingsareconductedefficiently 3 Thecompany smanpowerneedswillcontinuetogrownextyear 4 Nearlyalloursalesmenareagainsttheproposedchangestothebonussystem 5 Ifacustomercomplains hiscomplaintshouldbereportedtothecustomercomplaintsdepartmentimmediately 6 Buyfromournewrangeofspringclothes madefromman madefibresbuttheylookliketherealthing Avoidemphasizingrace ethnic age religion genderordisabilitywhenthesefactorsarenotrelevant Doublespeak Doublespeakislanguagedeliberatelyconstructedtodisguiseitsactualmeaning usuallyemployedbygovernment militaryorcorporateinstitutions Asset CIAterm foreignspyAerialordnance military bombsandmissilesAlly vassalstate colonyEthniccleansing genocideWetwork assassinationDeathsquad enemysolidersMaterialsupport food water shelter 7Cs Consideration You attitude youattitudeisnotalwaysworkable YoudidnotpaysufficientattentiontothelettersenttoyouonJanuary20th 2004 Possiblyyoudidnotnoticethefavorablepricequotedtoyou Youshouldsendyourorderassoonaspossible WebelievethatourletterofJanuary20th 2004maynothavestressedsufficientlyhowfavorableourpricequotedtoyouis It shopedweshallhaveyourorderassoonaspossible withinthenextfewdays LetterheaddateinsideaddressSalutationCaptionOpeningsentenceBodyofthelettertheactualmessageoftheletterClosingsentenceComplimentarycloseSignature enclosure postscript 2 partsofabusinessletter Openingsentences ThankyouforyourletterdatedSeptember2 2004 InreplytoyourletterofSeptember2 2004 Imustapologizeydelayinansweringyourkindletter Ihavethepleasuretotellyouthat YouarerecommendedtoourcompanybytheBankofChina NewYorkBranchandwewishto Closingsentences Welookforwardtohe