语序的调整。
Good speakers have respect for language and know how it works. Words are the tools of a speaker’s craft. They have special uses, just like the tools of any other profession. As a speaker, you should be aware of the meaning of words and know how to use language accurately, clearly,vividly,and appropriately. 好的演讲者对语言很重视，也知道如何让它发挥更好的效果。词语是演讲者演讲的重要“武器”，具有特殊的用途，这和任何其他的工作技艺没什么两样。作为演讲者，必须知道词语的具体含义，也要懂得如何做到用词准确、清晰、生动、适当。
Using language accurately is as vital to a speaker as using numbers accurately to a accountant. Never use a word unless you are sure of its meaning. If you are not sure, look up the word in the dictionary. As you prepare your speeches, ask yourself constantly, “What do I really want to say What do I really mean” Choose words that are precise and accurate. 演讲者准确地使用语言和会计准确使用数字是一样重要的。确定词意后再措词。如果不确定，请先查词典。当你在准备演讲的时候，要不断地问自己“我到底要说什么我到底想表达什么意思”用词一定要精准。
Using language clearly allows listeners to grasp your meaning immediately. You can ensure this [by using familiar words （that are known to the average person and require no specialized background）; by choosing concrete words in preference to more abstract ones, and by eliminating verbal clutter]. 用词清晰可以让听众迅速理解你的意思（抓到你的点）。要做到这一点，就要尽量使用一般人都熟悉的不需要专业知识就能懂的词语；
多用具象词汇少用抽象词汇；
还有要减少口误。
Using language vividly helps bring your speech to life. One way to make your speech vivid|is through imagery，or the creation of word pictures. You can develop imagery by using concrete language, simile, and metaphor. Simile is an explicit comparison between things （that are essentially different yet have something in common）; it always contains the words “like”or “as”. Metaphor is an implicit comparison between things that are different yet have something in common; it does not contain the words “like” or “as”. 生动地用词能让演讲鲜活起来比喻，这种能产生文字图像的修辞，可以使演讲达到生动的效果。比喻要用具象的语言，分为明喻和隐喻。
明喻是指在本质上有区别但仍然有相同点的事物之间做一个明确的比较，一般句中会含有“像”或“似”。隐喻则是一种隐藏的比较，不会出现like 和 as 这些连接词。
Another way to make your speeches vivid is by exploiting the rhythm of language. Four devices for creating rhythm are parallelism, repetition, alliteration, and antithesis. Parallelism is the similar arrangement of a pair or series of related words, phrases, or sentences. Repetition is the use of the same word or set of words at the beginning or end of successive clauses or sentences. Alliteration comes from repeating the initial constant sounds of close or adjoining words. Antithesis is the juxtaposition of contrasting ideas, usually in parallel structure. 我们还可以充分利用语言的节奏感使演讲更加生动活泼。具体有以下四种方式排比，反复，押头韵和对偶。排比是指把一组或一系列相关的字词句以相似结构排列起来。反复是指在连续几个从句或句子的开头或结尾处使用相同的词和词组。押头韵则是通过重复相邻之间单词首个辅音实现的。对偶通常是用平行的结构将相反的想法并列在一起。
Using language appropriately means adapting to the particular occasion, audience, and topic at hand. It also means developing your own language style instead of trying to copy someone else’s. If your language is appropriate in all respects, your speech is much more likely to succeed. 用语恰当意味着遣词造句要与特定的场合，观众以及谈论的话题相适应。这也意味着你得建立自己的语言风格，不能简单抄袭他人。如果使用的语言与各方面都很契合，那么演讲就更有可能取得成功。
Good speeches are not composed of hot air and unfounded assertions. They need strong supporting materials to bolster the speaker’s point of view.In fact, the skillful use of supporting materials often makes the difference between a good speech and a poor one.The three basic types of supporting materials are examples,statistics and testimony. 好的演讲不能是空话连篇，也不能是一些毫无根据的论断；
而是需要有力的论据来支持演讲者的观点。事实上，能否有技巧地使用论据会造成演讲效果的天壤之别。论据有以下三种基本形式例子，统计资料，引用。
In the course of a speech you may use brief examplesspecific instances referred to in passingand sometimes you may want to give several brief examples in a row to create a stronger impression. Extended examplesoften called illustrations, narrations, or anecdotesare longer and more detailed.Hypothetical examples describe imagery situations and can be quite effective for relating ideas to the audience. All three kinds of examples help to clarify ideas, to reinforce ideas, or to personalize ideas. To be more effective, though, they should be vivid and richly textured. 在演讲时可以简单举例即附带地提及几个具体的例子有时也需要接二连三举例来加深印象。延伸举例也叫解释、叙述或轶事更长更详尽。假设举例描述的是想象的情景，能够很好地把想法传达给观众。这三种不同的例子都有助于演讲者清晰地表达观点，强调观点并使之打上演讲者的烙印。当然，要想演讲效果更好，演讲本身必须生动且结构丰富 Statistics can be extremely helpful in conveying your message, [as long as you use them sparingly and explain them so they are meaningful to your audience.] Above all, you should understand your statistics and use them fairly. Numbers can easi