《精编》The,Creative,Works,of,ANKOOK,Tire

TheCreativeWorksofHANKOOKTire DSBAdvertisingApr1999 I CreativePrinciple AsHankookTirehasjuststeppedintotheChineseMarket advertisingistohelprapidlybuildupitsreputationandfame sothataffinityandtrustcanbefoundintherelationshipbetweenChineseconsumersanddistributors I CreativePrinciple Ascompetitioninthetiremarketisfierce thecreativeideaofoursistoexpresstheuniquebrandvalueandpersonalityofHankookTireinveryspecialcreativeandvisualwayofexpression sothatdistinguishitselffromadsofotherbrands II TheCreativeExpression 1 TheHankookBelief TaiDivination 2pcs Driverstakesafetyasthemostimportantthing soisHankookTire sbeliefinthewishesofgettingsafetyforallmankind TheChinesenameofHankook Tai happenstobetheluckiestdivinationmeaningsafetyandgoodluck describedintheBookofChanges ByusingthetalismanwhichisfamiliartoChinese combiningtheHankookBeliefinsafety theadvertisementwhichappliesaverysimplewayofexpression bothmeetstheconsumers expectationandhasastrongimpact Itproducestheassociationinconsumersas Tai Hankook Safety sothatfameisobtainedrapidlyandarelationshipofaffinityandtrustisestablishedbetweenbrandandconsumers II TheCreativeExpression Thisadiseasytorecognize Whileitcanbewiselyusedinallmediaandgiftshops itcanbeeffectivelywidespread butatthesametimedifferentiateitselffromtheMichellincartoonfigureandtheelephantofJiatong It smoreacceptabletoChinesepeople And theuniqueassociationofTaiDivinationwithHankookcanneverbeapplietoanyotherbrands Suggestedmedia On the spotposters streetlightbox drivers talisman rearwindowad II TheCreativeExpression 2 Spiritofprogress Greatwall Strongfort MountainsandRivers ByquotingthreelinesfromthelateChineseChairmanMaoTse tung spoemaboutthe Longmarch whichwerewritteninaverypowerfultone HankookTire sstrengthandpoweranditsstrongsenseofprogressareshown Atthesametime anannouncementismadethatHankookTirehasstarteditsChineseLongMarch TheLongMarchpathiscoveredwiththetracksleftbyHankook sTire ItshowsthatHankookTirehasoutstandingquality itbravesalltherisksandhardship anditismadetofittheChineseroadconditions TheunprecedentedquotationofChairmanMao spoemswillbringfastattentionoftheChineseconsumers sothatfamesoars Suggestedmedia On the spotposters largelightbox roadsidesigns carmagazine newspapers II TheCreativeExpression 3 SuperbQuality Moon Desert Northpole OceanBottom Atrailoftypemarksappearsinplaceswhereit sextremelyhardforcarsorevenhumanbeingstogetto asifthepathismadebyHankookTire ThishumansandalittleexaggeratingseriesofadvertisementsshowsthatHankookTirecantakeyoutoroamtheworld eventothoseimpossibleplace Thevisualexpressionhasstrongsenseoftimeandimpact Onelook andpeopleknowthatthisisauniquetypewhichenjoysgoodfeatures itsfriction itscomfort Alltheseoutstandingqualitiesarefullyexpressedwithoutapplyinganywords Suggestedmedia Largelightbox Largeroadsidesigns carmagazines on the spotposters newspapers II TheCreativeExpression 4 PerfectQuality TempleofHeaven Chinaware Bronzetripod ByusingsomeelementswhicharefamiliartoChinesepeople thisistoshowtheperfectqualityofHankookTire assteadyastheTempleofHeaven asbalancedasthedelicatechinaware assolidandweightyasthebronzetripod Withrichcartographiclines wegettoseeHankookTiresfromdifferentangles toshowthattheuniquedesignofHankookTireisjustlikethesuables TheHankook shighproductionstandardanditsperfectqualityareasoutstandingandperfect Thus theperfectfeaturesofHankookTireisfullyexpressedthroughthedelicatemodernvisualexpression tomakepeoplefeelthatthisisaclassytireforpeopleofgoodtaste Suggestedmedia carmagazines on the spotposters newspapers